Frank Is Free-Standing
Frank talks about the free-standing inserts (FSIs), the promotions that were once inserted in newspapers. Because email addresses are not linked to specific ZIP-coded areas, the U.S. Postal System is now the major distributor of FSIs.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Gordon Pritchard on Aug 18, 2023
In Canada those inserts are distributed by being inserted into the free, weekly, community newspapers.
On a sidebar, about 80% of the inserts printed in the U.S. are printed using FM screening. That print market was an early adopter of FM screening as a way to lower production costs.