Alliance Franchise Brands Recoups Pandemic Losses in Both Print and Sign Businesses

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Alliance Franchise Brands Recoups Pandemic Losses in Both Print and Sign Businesses

Alliance Franchise Brands delivered 18% year-over-year revenue growth in print and 10% in signs in 2022, exceeding 2019 levels. Its new COO Ray Palmer notes that the sign business had already reached that level in 2021. The company also has effective recruitment programs in place, both for employees and new franchisees, with leadership training programs in place both to establish career paths for high-talent employees and to ensure new franchisees get off to a good start. Palmer explains these strategies in this interview with Sr. Editor Cary Sherburne.

Published on August 7, 2023

(Read Cary Sherburne’s Franchise Review here.)

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.