Frank Saves Pennies

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Frank Saves Pennies

Frank discusses the world of the advertising shopper, also called a “pennysaver.” At one time, most small towns and cities had these newsprint publications filled with ads for local businesses. They competed with the Yellow Pages. Now their content is mostly on social media.

Published on July 21, 2023

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.