Project Details

This project to provide the complete branding and signage for the FIFA World Cup in Qatar 2022 involved 905,000M2 of branded elements for 8 new stadiums, fields of play, interior and exterior branding. The signage required entailed the installation of 1,000 branded wayfinding sign installations. Beyond the main stadiums 108 related venues were branded with 87 km of fence scrim 100% recycled fabric, 21,693 street banners and 3,300 flags on new wind tracking flag poles. The use of Leica 3D laser scanners formed a vital part of surveying the venues. The artwork was printed across HP Stitch and EFI Reggiani dye sub printers with UL eco-certified water-based inks and sublimated with Monti Antonio and Klieverik heat presses. 99% were printed direct without the need for sublimation paper.