Discussion

By HARVEY LEVENSON on Jan 22, 2023

Having been a graphic communication professor for several decades, and now Emeritus, I agree with Frank Romano on the cost and future of textbooks. 1. Textbooks are too expensive. I know that some sell for over $100 as students are, unfortunately, a captive market and, as Frank astutely indicated, publishers know this. 2. Textbooks of the future will be both electronic and in print.

For these reasons several years ago my coauthor, John Parsons, and I decided to write a textbook that’s intentionally low priced, with further discounts provided based on need and quantity, and one that is both electronic and print all in a PRINTED book. Entitled, Introduction to Graphic Communication(www.igcbook.com), the book addresses different learning styles: reading, viewing, listening, or a combination. I like to say that this book is not only about technology, but IS technology using Ricoh’s free Clickable Paper app. It is kept up-to-date electronically without having to replace the printed book.

We believe that this is the textbook of the future. It has been adopted by over 25 schools: four-year colleges and universities, community colleges, high schools, technical schools, and even used in industry for training new employees to the field. We even provide a free syllabus for the book as well as test/assessment questions. I’m happy to provide the syllabus to anyone requesting it.