David Ashkenaz on Software Investment Fears

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David Ashkenaz on Software Investment Fears

Kelley Holmes talks with David Ashkenaz, independent software consultant for the printing industry, about the fears printers have of investing in software to help run their businesses more efficiently.

Published on June 27, 2022

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.