With the climate crisis top of mind and Earth Day having just been observed, there is increased attention being paid to sustainability. Burke Cueny, Vice President of Marketing at Alliance Franchise Brands, shares some of the ways the company helps marketing be more sustainable for its network and its customers across both signs and print, including use of QR codes and Purls, soft signage, and a blended marketing program.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
© 2024 WhatTheyThink. All Rights Reserved.