Exclusive: Key Highcon Executives Share Updates and Vision of the Future

In this video interview, Shlomo Nimrodi, CEO, and Simon Lewis, VP Marketing, of Highcon, along with their newest addition, Alon Bar-Shany as Chairman, discuss the current state of Highcon following its very successful IPO, the target customer base, some of the changes driven by the pandemic, and their vision of the future in a dynamic, interactive discussion. Following this interview, Highcon and EFI announced a global partnership benefiting their common core of customers with ERP integration; Highcon also has a similar partnership with HP Indigo—and a common core of customers—where integration of print and finishing has offered many benefits.

Published on January 25, 2021

Discussion

By Chris Lynn on Jan 25, 2021

Thanks Cary for a well-edited and substantive discussion. The key points that struck me were:
1. At least one system has been sold remotely, without the customer touching a machine. A harbinger of the future for capital equipment sales, no doubt.
2. Getting customers to agree to hold Open Houses is now a standard sales operating procedure. (Reference accounts are a powerful Reason To Believe!)
3. As a sales argument for converters, Simon emphasized new revenue opportunities; but Shlomo talked about cost-savings. (The former are big but require a leap of faith; the latter, smaller but more easily quantifiable.)
4. One of Alon's goals is to get Highcon into commercial printers via the Indigo user base.
5. Nobody mentioned HP (or EFI).

Bobst and SEI had better watch out...