Fremont, Calif. – Tunisian ceramics manufacturer Société de Ceramique de Chebedda (Socer) has added an EFI™ Cretaprint® 5th generation ceramic printer from Electronics For Imaging, Inc. to further expand its production capacity. This will be the fourth EFI ceramic printing machine that Socer has purchased.

“We have been a loyal EFI Cretaprint customer for 14 years with our first purchase being Cretaprint rotary printers. A few years back, we adopted our first EFI Cretaprint digital ceramic printer and, now, we have decided to invest in EFI’s most advanced printer for ceramic and tile decoration,” said Fares Ben Ayed, CEO of Socer. “Going digital enables us to meet customer demand as we can produce more work and do it faster. We value our relationship with EFI and always turn back to them for future innovative solutions.”

Founded in 1974, Socer is an industrial company in the building materials, ceramics and glass sector with a plant in Tunisia’s Chebedda Naassen industrial zone.

“We are proud to work with professional people, and we thank the whole EFI Cretaprint team for the quality of technical material provided in installation and training, their good collaboration, and service staff who know how to resolve the challenges that come with a 24-hour production operation,” said Ayed. “The training team was especially helpful, possessing good technical teaching abilities to ensure we understand our new printer. Plus, EFI Cretaprint’s service team has been continually available to quickly respond to our needs.”

Socer has the complete EFI ecosystem of ceramic products: EFI Cretaprint machines, EFI Cretacolor ceramic inks and the EFI Fiery® proServer, allowing users to achieve accurate color matching while saving ink costs. The flexibility and technological robustness of the EFI Ceramic ecosystem puts tile producers like Socer on a path to a future in fully digital ceramic decoration. With an end-to-end solution, Socer is able to undertake more projects as well as improve its products and processes.

“North Africa is becoming an important and growing market for ceramic products. This successful 5th generation technology installation at Socer reflects the increased sales and demand we are witnessing in that region,” said Fernando Javier Tomas Badenes, EFI Industrial Print deputy general manager for building materials. “With EFI technology, our customers are confident to undertake new opportunities, allowing their business to grow and evolve.”

For more information on EFI’s advanced digital technologies for ceramic tile manufacturing, visit www.efi.com/cretaprint.