Colleyville, Tex. – Madison Advisors today announced that senior analyst, Gina Ferrara, will be presenting at the National Postal Forum (NPF), being held May 5-8 at the Indiana Convention Center in Indianapolis, IN. NPF is the premier mailing and shipping conference that works directly with the United States Postal Service to provide the most comprehensive educational and networking platform for meeting the needs of the industry.

Gina Ferrara will be leading the following educational session:

Why Print is Still an Important Communication Tool
Sunday, May 5, 4:00 to 5:00 p.m. in Room 136
Ferrara will discuss why print is still an important communication channel – whether it is for marketing purposes or transactional mail – and how print is a critical part of an overall omnichannel communication strategy. Topics to be covered will include how to use print to drive consumers to digital channels as well as how to utilize the latest innovations of the USPS such as Informed Delivery and Informed Visibility to your advantage by increasing customer engagement and improving the overall customer experience.

Gina Ferrara has more than 20 years of experience in the banking and financial services industry with several years focused on print and mail operations, postal optimization and address quality, as well as multichannel delivery. Madison Advisors’ analysts are frequent speakers at MAILCOM, the In-Plant Printing & Mailing Association’s annual conference, XPLOR and DOCUMENT Strategy Forum. Their research and cross-vertical best practices assessments make their educational sessions on customer communications—from creation through delivery—compelling for both enterprises and service providers.
For more information about NPF, visit this link.