139-year old business bolsters data-driven direct marketing capabilities with acquisition 

YORK, Pa. - Anstadt Communications has acquired Central File Marketing, a nationally recognized rent-to-own marketing company headquartered in Milwaukee, Wisconsin. Central File is a leader in the rent-to-own industry, having provided clients with engaging and effective data-driven direct mail marketing for more than three decades.  

Anstadt’s acquisition of Central File adds data-driven direct marketing and promotions to its portfolio of marketing products and services, specifically for the rent-to-own industry. Through Central File’s extensive experience and proprietary data management system, Anstadt will be able to better serve clients in developing and executing highly effective and targeted direct marketing campaigns. 

“As a fifth-generation family-owned company, Anstadt strives to constantly enhance our offerings to generate greater outcomes for our current and existing customers,” said Matt Doran, President and CEO, Anstadt Communications. “Central File strengthens our company by delivering data-driven direct marketing campaigns that will have an instant impact on outcomes we can produce for our clients and enable our organization to continue to innovate and deliver top-tier solutions.”

Central File uses exclusive tracking programs and data segmentation to reach target audiences, showcasing ROI with detailed results reporting. The company also employs a state-of-the-art security system for consumer data, meeting Department of Defense standards and exceeding encryption standards of any other full-service direct marketing company in the nation. 

Through the acquisition, Central File customers will benefit from the support and innovative offerings of Anstadt and its 139-year history as an integrated marketing and graphics communications company including increased capacity to handle growing market volume demands, new technologies and capabilities to aid in generating new demand through solutions such as POS/POP displays and in-store signage along with other exciting tools and technologies geared towards enhancing the customer experience. 

“Central File Marketing will remain highly focused on the rent-to-own industry to ensure minimal interruptions for current clients as we improve the client experience and continue to exceed expectations,” said Al Benson, Vice President, Sales, Central File Marketing. “We’re thrilled to join the Anstadt Communications family, and look forward to integrating the businesses to harness all of the benefits for our current and future clients.” 

Anstadt Communications and Central File Marketing will continue to operate as separately branded entities, specializing in their respective fields while sharing resources to bring added value to their customer base.