Free WhatTheyThink webinar, sponsored by Xerox, discusses innovative application of digital print technologies

Lexington, Kentucky USA - WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Digital Printing: Still Innovative After All These Years. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature two experienced digital printing professionals will be sharing how they use digital printing technologies in innovative ways to grow their own businesses and those of their customers. The session is scheduled for Wednesday, June 11th, from 2:00 PM to 3:00 PM EDT (-4 GMT). 

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“Production color digital printing has seen more than two decades in the marketplace,” said Sherburne. “But it never ceases to amaze me how creative and innovative digital print service providers are with this mature technology. The two companies who will be speaking during this session are no exception.  Join us to learn more about this important topic.” 

Sherburne will be joined by representatives from two companies with different backgrounds and stories to tell:

Mark Serbin, President, Serbin Print Marketing & Publishing in Sarasota, Florida. Serbin is a Print Marketing and Publishing firm specializing in Personalized Direct Mail, Business Development, Fundraising Appeals and Member Recruitment & Retention Campaigns. From Concept to Mail Box Offset or Digital we offer the services you need for all your direct mail and collateral marketing materials.

Waleed Ashoo, President/CEO, Lithexcel. LithExcel Communication Services provides personalized marketing solutions for customers in higher education, gaming, and a broad range of other industries. Based in Albuquerque, New Mexico, the privately-held company generates about $6 million in annual revenues.

“Suppliers to the printing industry continue to enhance their color digital printing products, bringing new possibilities to their customers,” said Eric Vessels, President of WhatTheyThink. “And the customers push the envelope even further, which is how it should be. We appreciate the generosity of Xerox Corporation in sponsoring this important industry event, making it available to our viewers at no charge.

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser (Flash-enabled) with audio streamed via computer. 

About Xerox

Since the invention of Xerography more than 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.