Press release from the issuing company
Mohawk and DODOcase Join Forces and Re-envision the Relationship between Paper and Pixels
SAN FRANCISCO - DODOcase today announced the launch of DODOnotes, an entirely new product category that for the first time re-envisions the notebook to include the iPhone. In partnership with Mohawk, North America’s largest privately-owned manufacturer of fine papers, DODOcase continues to take a unique approach to its product offerings by blending modern technology with traditional craftsmanship to meet practical modern needs. Watch the DODOnotes launch video: https://vimeo.com/66226722.
DODOnotes offers the classic DODOcase book-like exterior style and features a custom die-cut ‘nest’ on the cover with a colorful elastic strap to hold an iPhone in place. Inside, the DODOnotes interior notebook features 30 tear-out pages of Mohawk Superfine paper, the finest paper made today, with unmatched quality, consistency and uniformity. Superfine has inspired writers, artists and designers for decades with its superb formation, lush tactility and archival, timeless appeal. Superfine is manufactured with the highest quality pulps and is soft to the touch, clean, and ideal as a smooth writing surface. Completely made in the USA, the paper in DODOnotes interior notebook is manufactured in Mohawk’s New York state paper mills, where generations of papermakers have honed their craft since 1931, with the book-bound exterior and all assembly taking place in DODOcase’s San Francisco bookbindery using traditional craft techniques. A true collaboration, DODOnotes innovative design introduces an entirely new type of paper notebook.
“By partnering with Mohawk we are re-envisioning the relationship between tradition and technology,” said Patrick Buckley, CEO, Creator, and Co Founder of DODOcase. “With DODOnotes we combine the best of both the digital and analog worlds into one object: the first paper notebook designed to work specifically with your iPhone.”
DODOnotes exemplifies the evolution of accessories to meet today’s modern needs - with fine paper and technology working as complements to serve as the go-to phone accessory for meetings, travel, shopping lists, quick reminder noting, and more.
“DODOnotes is proof that technology and fine paper can not only co-exist, but work together to make life easier,” said Bart Robinson, VP Marketing, Mohawk. “Mohawk believes that the future of communication is not just about pixels or paper, but how they can complement each other. Our collaboration with DODOcase on the launch of DODOnotes is an example of the marriage of tradition and technology.”
DODOnotes is available in flare red bookcloth exterior with yellow elastic, cobalt blue bookcloth exterior with red elastic, or classic black Moroccan bookcloth with black elastic for the iPhone 4 and iPhone 5, and coming soon for Samsung Galaxy S3 as well as other popular devices. Sold individually for $13.95, DODOnotes is available for purchase at www.dodocase.com and will be revealed to the public for the first time at the National Stationery Show (Booth #2866), May 19-22, 2013, in New York City.
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Discussion
By Rebecca Jay on May 21, 2013
Regrettably this product infringes long standing (since 1965) and very extensive trademarks we hold in both the USA and UK/EU for the word 'Dodo' in paper stationery products, class 16. We are in contact with DODOcase regarding this but thus far have heard nothing from them in relation to their changing the name to remove the word 'Dodo'. We admire DODOcase for their iPad and digital protection products but we will protect our trademarks from infringement. Rebecca Jay Managing Director, Dodo Pad Ltd. http://www.dodopad.com
By Rebecca Jay on Jun 24, 2013
We have today concluded an amicable agreement with DODOcase and they are changing the name of the product to 'DODOcase Notes' which is not considered an infringement of our trademarks as it simply uses their housemark.
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