MSP, a full-service direct mail marketing company located in Pittsburgh, PA, has rebranded its growing web-based marketing solutions division as BlueSky ETO. The division specializes in developing and implementing brand management portals that are "Engineered to Order" based on the client’s needs. These portals allow clients around the world to customize and order a full gamut of marketing materials on demand, maintaining brand consistency throughout the channel.

"MSP has broadened its range of marketing solutions, and as our customized web-based solutions have grown over the past decade, a rebranding made sense," says Rich Busheé III, President of MSP. "The new branding reflects the unique position we have in the market, and the diversity and strength of our offerings. ‘ETO’ denotes that each solution is ‘Engineered To Order,’ not one-size-fits-all."

The growth of BlueSky ETO has most recently been fueled by the asset purchase of e-Integrity, based in Stratford, CT. Bill Nicholson, who was a VP with e-Integrity, is now VP of Technology Solutions at BlueSky ETO. "We’ve worked with the team at the BlueSky ETO division for many years and have a strong partnership," Nicholson says. "Now that we’re one company, it greatly broadens the solutions portfolio. The move is good for our employees and excellent for our existing customers, who will benefit from further enhanced services."

Luke Teboul, Vice President of BlueSky ETO, says the acquisition will deepen some of BlueSky ETO’s key strengths—of being flexible, agile and responsive. "The team from e-Integrity brings system integration expertise, unique technology, and helps us deepen our customization skill set. It’s an exciting step in becoming even more of a marketing resources center powerhouse."

BlueSky ETO’s clients come from a wide range of industries, from hospitality, financial services and real estate, to associations, retail and non-profit. "Power and simplicity" are a winning combination for the company, according to Teboul. "BlueSky ETO has won awards, and loyal clients, by designing friendly, intuitive interfaces for users at every level of a company, and matching it with powerful tools for those at the top of the corporate marketing chain," he says, adding, "Marketing teams save time, money and stress with comprehensive, customized reporting, integrated digital asset management, list management, multiple delivery options, and dynamic, real-time technical support."

To learn more about BlueSky ETO, and to arrange an online demo of their system, visit BlueSkyETO.com.