Jenkintown, PA — Managing Editor Inc. (MEI) today announced its professional and creative services support of Rolling Stone magazine’s recently released iPad app. Wenner Media, publisher of Rolling Stone and other entertainment magazines including Us Weekly, produced the app using vjoon K4™ Cross-Media Publishing Platform and the Adobe® Digital Publishing Suite™ (DPS), both top-tier products provided and supported by MEI.

The new app includes an embedded audio player that was originally introduced in Rolling Stone magazine’s popular Beatles app. Developed by MEI’s creative division, Nervous Pixel, the audio player streams samples from Apple’s iTunes Store, so Rolling Stone readers can experience music as they read related reviews and articles.

“When Rolling Stone needed a tablet initiative, naturally we turned to MEI’s expertise again after the success of our Us Weekly launch,” said Paul Leung, system administrator for Wenner Media. “We are excited to continue developing and refining our digital presence with their support.”

With Rolling Stone’s expertise in Adobe tools, tablet production with Adobe DPS was a logical evolution. vjoon K4’s collaborative database features allow designers and editors to manage all the elements of their tablet issues in an efficient and intuitive workflow. Users can access content locally and make changes just as they would for print, with the added benefit of Adobe DPS for implementing interactive features.

Along with vjoon K4’s robust management of cross-media content, a custom-built MEI tool streamlines the final stages of Rolling Stone’s app-production process. This solution uses the K4 XML Exporter™ module and a custom script to bulk-export finished layouts and their Adobe DPS metadata prior to uploading to the Adobe server.

“Thanks to the K4 XML Exporter and some custom development from MEI, Rolling Stone’s creative team has more time to focus on designing a rich tablet experience,” said Craig Roth, senior vice president of sales at MEI.

Rolling Stone’s app is designed and optimized exclusively for the iPad. It features the same content as the magazine’s print version presented in a dynamic and user-friendly way, with the added ability for users to listen to the music they are reading about.

Download the Rolling Stone app

Download the Us Weekly app