Sandy Alexander, a leading direct mail and commercial print provider, announced today that it will become a beta site for the HP Indigo 10000 Digital Press. The system will be operational this fall at its carbon neutral digital printing facility located in Clifton, New Jersey – powered with 100% wind energy.

“When HP approached us to be one of the select beta sites in the United States, it was an easy decision,” said Mike Graff CEO & President of Sandy Alexander.

“The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. It doubles our digital printing output, providing the capacity to support new programs awarded by Fortune 500 clients in the automotive, pharmaceutical, financial and travel industries.” The HP Indigo 10000 press is the first B2-format (29.5” x 20.9”) sheet-fed HP Indigo solution. Mike Graff continued, “The new sheet size offers our clients both increased creativity and efficiency, providing them with a competitive advantage in the marketplace -- while also increasing their marketing ROI.”

This action is part of a strategy to expand Sandy Alexander’s solution set for one-to-one marketers. The HP Indigo 10000 will be complemented by an HP Indigo W7200 digital web press and another HP Indigo 10000. The company will apply its industry leading cross platform color management solutions to these systems. Concurrently, the company will also expand its Content Management offerings, allowing its clients to more easily implement and manage personalized communications with highly targeted messaging. 

“We know that as a proven leader, Sandy Alexander will put the high print quality, productivity, and versatility of our new generation, 29-inch Indigo 10000 digital press to the test in its demanding, high-end production environment,” said Jan Riecher, vice president and general manager, Graphics Solutions Business -- Americas, HP.