Zaandam, Netherlands – WoodWing Software, a leader in cross-media publishing solutions, can add another publication to the list of iPad apps created with WoodWing's Digital Magazine Tools. The app of the Swiss-based Schweizer Illustrierte is now available for download from the Apple App Store. The iPad issue was created with the new version 1.4 of the iPad publishing solution from WoodWing.

The weekly published by the Ringier Verlag, a multinational media company doing business in Europe and Asia, is the most popular and widely read people magazine in Switzerland. The publication was founded 100 years ago and reaches 917,000 readers in Switzerland. Its Web site, www.schweizer-illustrierte.ch, attracts 192,000 visitors per month and is the leading people portal in Switzerland.

The iPad app of the Swiss magazine delivers the same content as the print edition, with the exception of crossword puzzles. The technical implementation of the crossword puzzles is currently being developed and will follow in the coming weeks. The iPad edition, though, features more photos than the print publication, combined with videos and audio, making for a rich multimedia experience for the reader. The horizontal navigation strengthens the feeling of turning over the pages, while scrollable elements allow for more dynamic content. Hotspots enable the designers to integrate further information in an appealing way.

Integration of HTML5 Elements
For 360-degree views of certain content, the team uses HTML5 Web elements. The iPad edition allows the integration of all elements, which Apple's Web browser Mobile Safari can render on the iPad.

"The Schweizer Illustrierte celebrates its 100th anniversary next year, and with this application, we continue to be state-of-the-art even in the 99th year of our existence," said Nik Niethammer, editor in chief of the Schweizer Illustrierte. "Instead of publishing just an E-paper of the printed magazine on the iPad, we decided to strengthen the character of our magazine in an iPad-appropriate way. Our strength is the proximity to the stars and personalities from politics, business and entertainment. In our application, our readers become better acquainted with the stars with more pictures and exclusive videos."

Currently, the app enables readers to buy individual issues, a subscription feature linking to the online kiosk of the Swiss magazine will come soon.

The team of the Swiss magazine developed the iPad app in close cooperation with the WoodWing Gold Authorized Solution Partner in Switzerland, the A&F Computersysteme AG in Sursee (Switzerland), as well as with WoodWing Europe.

Seven iPad Apps in August
With the addition of Schweizer Illustrierte, the iPad apps of seven reputable publications worldwide created with WoodWing's iPad publishing solution made their debut in August alone. These include the business publication FORTUNE Magazine and the celebrity publication PEOPLE Magazine by Time Inc., the app of the Russian edition of Cosmopolitan, and the auto publication Carros Magazine, from the Dutch publisher Pelican Magazines Hearst B.V.

The iPad app of Schweizer Illustrierte can be downloaded from the App Store.

IFRA Expo 2010 presence
WoodWing will be present at the IFRA Expo 2010 at booth A1640 to show its publishing solutions. For more information, please visit www.woodwing.com/ifra.