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Many of today’s print service providers under-invest in their sales efforts, placing a greater concentration on daily production, mailing, shipping, and distribution. The sales process often becomes an afterthought, but it deserves more attention. This article explores how implementing strong sales managers and sales management processes can deliver double-digit business results.
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About Jennifer Bergin
Jennifer Bergin joined InfoTrends in November 2016. In the course of her career, she has directed marketing for a number of firms, including BlueSoho, Brown Printing Company, and Eastman Kodak. She is an active member of the community and has served on a number of Boards of Directors.
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Discussion
By Vic Stalam on Mar 02, 2017
Nice timely article Jennifer.
Very informative and reinforces some of my personal experiences.
Vic
By Robert Zollikofer on Mar 07, 2017
Self-Service Access to Your Print Business:
Very true, thanks! Message is 'to empower customers to go ahead simultaneously with their project and thus keep control over it', i.e. a clear '+' in the offered package of printing over distance / W2P
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