Don't miss this one! You still have time to register for tomorrow's event. Scot Case, VP of TerraChoice - the force behind the Seven Sins of Greenwashing - is part of a stellar panel discussing how to promote your "green" efforts legally and ethically.
Research by TerraChoice discovered that 98% of products analyzed committed at least one of the Sins of Greenwashing.
Don't miss this one! You still have time to register for tomorrow's event.
Do it here.
Scot Case, VP of
TerraChoice;
Randi W. Singer, Litigation Partner,
Weil, Gotshal & Manges;
Ben Grossman, Co-president,
Grossman Marketing Group; and
Rick Merdan, Marketing Strategy Manager – Environmental,
NewPage Corporation; will discuss how to promote your company’s environmental efforts both legally and ethically.
Topics to be covered include:
- the FTC’s regulations on environmental marketing claims, called the Green Guides
- the implications of making unethical green marketing statements
- supporting claims with fact-based and/or third-party verifications
TerraChoice is the force behind the
Seven Sins of Greenwashing. Research by TerraChoice discovered that 98% of products analyzed committed at least one of the
Sins of Greenwashing.
In fact greenwashing is so rampant that the 2009 study identified a Seventh Sin.
The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.
