The U. S. Postal Service recycled more than 200,000 tons of paper, plastics, and other waste in 2009. And the organization claims that represents a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil. That's a good thing! The USPS' recycling enthusiasm may have gotten a bit out of hand though. They are saying that they have been recycling pixels as well. The recycling symbol at the bottom of the USPS' recycling web page caught my eye. I'm not exactly sure what that means. The symbol is generally used for recyclable or recycled paper or plastics. How does one recycle pixels?

Looks like this particular website commits at least two of the Seven Sins of Greenwashing:
  • Sin of No Proof - An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification.
  • Sin of Vagueness - A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer.
What do YOU think?