The authors of
Sustainable Print in a Dynamic Global Market point out that the "sustainable future is dependent on the triple bottom line, where environmental, social and economic issues are in balance."
It’s been said that “green is the new green,” meaning that it can be profitable to be environmentally responsible."
Conducted for
PRIMIR, the research revealed that few companies in the print industry who claim to be "green" truly are. Most printers claim to be "green" simply because they are FSC or SFI certified.
The study revealed that the more progressive firms have a culture -- an all-out corporate commitment to sustainability -- with full time staff dedicated to that purpose. They have made significant investments that already provide a positive ROI, not only to their production costs, but also in new customers who are seeking a sustainable supplier.
According the authors of the study, the path to sustainability consists of the following key elements:
- Comply with legislation.
- Only print what is necessary.
- Sustained management commitment is essential, supported with policies that are well communicated, easily understood and followed.
- It is absolutely essential to have a solid EMS: measure what you do and set targets for reduction and improvement.
- Recycle everything: this generates income.
- Reduce everything: this reduces cost.
- Communicate with customers about your green initiatives and products. This generates business.
- Communicate with, and educate employees, suppliers, and the local community.
Begin by educating yourself, your staff, and your customers.
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The authors of Sustainable Print in a Dynamic Global Market point out that the "sustainable future is dependent on the triple bottom line, where environmental, social and economic issues are in balance."
It’s been said that “green is the new green,” meaning that it can be profitable to be environmentally responsible."
Conducted for PRIMIR, the research revealed that few companies in the print industry who claim to be "green" truly are. Most printers claim to be "green" simply because they are FSC or SFI certified.
The study revealed that the more progressive firms have a culture -- an all-out corporate commitment to sustainability -- with full time staff dedicated to that purpose. They have made significant investments that already provide a positive ROI, not only to their production costs, but also in new customers who are seeking a sustainable supplier.
According the authors of the study, the path to sustainability consists of the following key elements:
