Cox Enterprises has changed its mind;
Valpak is no longer for sale. In August 2008,
Cox had announced plans to sell the coupon company.
Since the company's streamlining efforts began over a year ago, Valpak has aggressively entered new forms of media, and Cox believes Valpak has a promising future as it continues to generate new sources of revenue and drive greater profitability.
How aggressively has Valpak gone to new media? Do you get those blue envelopes full of coupons in the mail once a month or so?
Valpak is now delivering the offers by iPhone.
A free app from the
Apple App Store gives you "instant point of purchase redemption" of coupons. Here's how it works...
- Access more than 17,000 offers
- Search by categories of dining, auto, beauty, health, shops, leisure, home, professional and general
- Use your phone’s GPS to locate savings around you
- Automatically sort results by distance
- Click on a coupon and get directions
- View multiple discounts
- Tap business phone numbers making it easy to call for more information
How much paper mail might this affect? For 41 years Valpak has distributed their blue envelopes. Each year 20 billion offers are sent to 45 million homes across North America.
That's a lot of coupons! So where will all that paper go? Or maybe we should say, "won't go...?"
