The
Going Green Reading List continually grows! We generally add one or two books a month on topics ranging from marketing and design to business and the economy. As of today there are 14 "must read" books on our (virtual) library shelf. The three most recent additions are:
Strategies for the New Green Economy, Joel Makower: In
Strategies for the New Green Economy, Joel Makower, one of the world’s foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals.
Relevance: Making Stuff That Matters, Tim Manners: After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives.
David Suzuki’s Green Guide, David Suzuki and David R. Boyd: This timely book identifies the most effective ways individuals can be more green in four key areas: home, travel, food, and consumerism. It also describes how citizens can ensure that governments take the actions necessary to make sustainable lifestyles the norm instead of the exception.
For more details about each book, visit the
Going Green Reading List. And keep an eye out, there will be more coming soon!
Strategies for the New Green Economy, Joel Makower: In Strategies for the New Green Economy, Joel Makower, one of the world’s foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals.
Relevance: Making Stuff That Matters, Tim Manners: After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives.
