Wal-Mart's
Home Entertainment Design Challenge pushed electronics manufacturers to reduce the environmental impact of their products.
HP delivered a winning solution that reduced packaging materials by 97%.
The selection of the winner was based on attractive design, environmental innovation, and less-wasteful, less-toxic packaging. And as an "unintended consequence," Wal-Mart uses 25% less truck space to move these laptops to stores, cutting transportation costs by 31%.
How does one reduce packaging materials that much? Eliminate them entirely...
Look, Ma, no box!
Put on your thinking cap; what creative solutions can you bring to your customers?
