Earlier this year, Gary Hirshberg, CEO Stonyfield Farm, was on tour for his book Stirring it up: How to Make Money and Save the World. In the following video, he argues that environmentally sustainable business practices can lead to financial benefits in the long run. Take a look. It's always helpful to see what's happening in other industries, and to think about how to use or modify what they're doing in our own. If you want to read his book, here's the publisher's review from Amazon: When a CEO-or in this case a CE-Yo-writes a book about the philosophical and environmental underpinnings of the company he founded, it is natural to expect an ego-driven text. But Hirshberg, founder of Stonyfield Farm, the organic yogurt maker, dilutes the ego with eco. After all, this is a book that presents management lessons gleaned from life on a farm: in one such lesson, a herd of hungry pigs attacks a mound of damaged plastic yogurt cups, devours the contents and teaches Hirschberg nature's idea of recycling. While there is some cultured finger-pointing at big-name competitors and other corporations for organic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability-not to mention valuable shelf space alongside giants like Kraft and Yoplait. But in addition to describing how his company addresses such tasks as negating its own carbon footprint or establishing a handshake with the consumer in lieu of advertising, Hirshberg shares stories of similar successes at other companies, including Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a manual of use for managers at any size company with an earnest interest in learning how to save the world while enriching employees and shareholders.