Last week in
Making Your Trade Shows Green, we offered some advice from event organizer and exhibit designer/manufacturer
MC2. You can get a copy of a handy little presentation that outlines lots of ways to ensure that trade show participation "treads lightly" on the environment.
At drupa,
Xerox has taken the concept to heart and here are some of the things they implemented in Düsseldorf to take a more environmentally sensitive approach to materials, energy usage at the exhibit and its carbon footprint in planning and staging its participation.
- The 3,500-square-meter stand was built almost exclusively from recycled or reusable materials and components. The two-story exhibit structure was assembled using reused steel formed beams, and the sheet materials in the walls and displays use recycled board and sustainable forest timber. Xerox plans to reuse a lot of the structure at future events and to recycle most of the remaining materials, reducing waste and environmental impact.
- Energy-efficient overhead lighting and video screens use 40% less power and generate 60% less heat than more conventional alternatives.
- To minimize its carbon footprint, Xerox sourced builders, materials and products locally, and used a virtual platform for planning and designing the stand, reducing air travel by more than 170 flights.
In the booth, Xerox also showcased 50 print applications using digital and print-on-demand technologies that reduce paper usage and storage and eliminate waste. Some useful ideas!
