By Ed Crowley March 15, 2004 -- Last month we discussed the Market Intelligence (MI) concept, and how MI is the critical weapon in the business battlefield. We also discussed the four basic building blocks for MI: Competitor Intelligence, Product Intelligence, Market Understanding, and Customer Understanding. The topic this month is the first building block, Competitor Intelligence. This special feature is being made available in Adobe Acrobat format in order to preserve the look and feel of the original graphics: View/Download this special feature (62KB PDF)
About WhatTheyThink
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.