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Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market.
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About Dave Erlandson
Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.
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Discussion
By Clint Bolte on Sep 09, 2011
Many of the sources listed in this article are specialized advertising agencies. These agencies in turn have relationships with regional printers allowing mark ups on printing prices. This is the standard advertising business model.
Many universities have in-plant printing operations who can and should be doing the print production on most of these campaigns. If the print production were turned over to the in-plants literally thousands of dollars could be saved. However, such arrangements need to be executed at the negotiation and contract stage of hiring these agencies.