Transpromo isn’t just for financial companies and utilities communicating with consumers. According to a new survey from Pitney Bowes Inc., the use of transpromo among business-to-business firms is also on the rise. Pitney Bowes surveyed 4,000 B2B companies in four countries about their use of transpromo. In the U.S., 31% of responding companies reported putting personalized messages on bills, statements and other customer communications while in Europe, 34% of B2B firms have used transpromo. And, it’s not just larger B2B firms that are engaging in transpromo. Firms with fewer than 50 employees reported adopting transpromo at nearly the same rate as the largest companies, according to Pitney Bowes. Pitney Bowes points to a variety of factors that it says are encouraging more B2B firms to embrace transpromo in a white paper based on the survey. These factors include transpromo’s ability to increase marketing productivity through cross-selling, the fact that the recipients of transactional documents tend to spend several minutes or more reviewing them and the pressure companies face to extract value from every customer communication. The white paper is Transpromo Takes Off for B2B Communications and can be downloaded here.