Sportswear manufacturer Brooks Sports Inc. has launched a multichannel marketing campaign to supports its new Ghost 3 shoe that includes 10,000 direct mail pieces printed with 2D barcodes. The 2D barcodes from JAGTAG play a pivotal role in this effort and are featured in print materials and on employee promotional T-shirts at 600 retail locations nationwide in addition to the direct mailers, which are being sent to Finish Line customers. Consumers who e-mail a photo of the 2D barcodes with a camera phone can enter a sweepstakes. Prizes include an all-access VIP package to a Rock ‘n’ Roll Marathon, for which Brooks is a sponsor. Consumers also receive a video about the Ghost 3 shoe and can opt-in for more information and communications from Brooks. This is Brooks’ first mobile campaign. The JAGTAG 2D barcodes deliver multimedia to both smart phones and standard phones, without requiring the consumer to download an application prior to use. "By incorporating JAGTAGs at the point-of-sale and in direct mailers, Brooks has created an innovative way to share the excitement of the Ghost 3 shoe and the Rock 'n' Roll Marathon with a mass mobile audience,” said JAGTAG CEO Ed Jordan, in a statement. Seattle-based printer Revolution handled the direct mail pieces for the campaign while JAGTAG and integrated promotion marketing agency Marden-Kane are administering and managing the sweepstakes.