Full-service direct mail services provider Corporate Mailing Services Inc. (CMS) has acquired Bulk Mailing and Addressing Inc., which provides data processing, lettershop and fulfillment services. In addition to BMA’s strong fulfillment capabilities, the company’s relationship with production management firms and agencies was also a big consideration for CMS in making the deal. “BMA has developed a relationship with a lot of production management firms and agencies,” said Steve Linsenmeyer, president and CEO at CMS Group. “The company provides customer service to these firms at a very high level specific to the needs of these types of organizations, which is why they represent a good value to us,” he continued. The deal reflects how important it is that marketing service providers be able to provide good customer service in this competitive landscape. “I think customer service is the most important thing,” said Linsenmeyer. “It is in our best interest to continue to improve what we do for customers, to continue to differentiate ourselves in the market.” CMS and BMA have worked together for several years and share some customers.