A couple of new surveys provide some insight into what role convenience and cost play in the American consumer’s choice of communication method. Research firm Rasmussen Reports has a new survey that shows 68% of Americans would rather the U.S. Postal Service reduce delivery to five days a week and avoid raising prices. However, if the choice were between reducing mail delivery to three days a week, then the majority of Americans – 53% -- would rather the Postal Service continue with its current six-day schedule and raise the price of stamps. When asked about the price of stamps alone, 49% think they are too high while 42% think they are just about right. Interestingly, Rasmussen released results from another survey indicating 37% of Americans who use e-mail would stop sending them all together if they were charged a small amount for each e-mail sent while 51% would greatly reduce their use of e-mail and only 9% wouldn’t change how they use it. The telephone survey found that 51% of Americans use e-mail everyday although only 12% pick it as their top choice for communication. The vast majority – 76% -- said they use the telephone to communicate while 5% use text messaging, 3% social networking sites and only 1% uses the U.S. Mail.
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