Many direct mailers shy away from international mailings because of the extra costs that often come with the territory, with postage, lists and data processing all running up to 30% extra in overseas markets. A new service from DHL Global Mail, however, hopes to make international mailing more cost effective and efficient. With DHL’s new Global Hybrid Print & Mail service, companies can electronically send the data for mailings to Global Mail, which presorts the information and prepares ready-to-print files. The documents are then printed as close to possible to their destinations and inserted into the local mail stream. Global Mail is DHL’s mail expediter division. It has a variety of solutions intended to help mailers get mail pieces to their destinations as efficiently and cost effectively as possibly. The new Global Hybrid Print & Mail service is coordinated with printing and fulfillment partners worldwide with the goal of reducing delivery times and postage costs for mailers. The Global Hybrid Print & Mail service provides other benefits as well, such as helping mailers avoid delays caused by events that disrupt international transportation like the recent Icelandic volcano eruption. The company also reports that the service can reduce CO2 emissions by up to 80% per letter compared with the traditional model of local printing and global distribution.
Discussion
By Adam Edelman on May 18, 2010
Great example of our global economy in action!
By Chantal Tode on May 20, 2010
I agree. I wonder if anyone else is doing something like this -- it would seem to make a lot of sense.
By Jimmy Sum Yap Loong on May 21, 2010
For Chantal's information, BlueMailCentral.com based in the Netherlands have been in this business for almost 2 years now. My company, a member of the Xerox Premier Partners Global Network, and based in Malaysia, has been their appointed Print Partner for 113 countries covering Asia & Asia Pacific, Middle East and Africa. And certainly, it does make a lot of sense.
By Chantal Tode on May 26, 2010
Thanks for the information, Jimmy.
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