The Minneapolis Star Tribune profiles Mark Jessen of Jessen Press on his journey to save his printing business from declining profit margins.

Jessen turned to a partnership with a marketing savvy neighbor to develop a new business and a line of novelty printed map products. The map business generated 10 percent of Jessen Press 2008 sales of $4.5 million.

Read the the StarTrib article for all the details.

Earlier this week Dr. Joe shared his suggestion on how print businesses can remain relevant and profitable:

"The question is not whether print is relevant anymore. The question is whether or not the print business makes itself relevant to communicators who have more market channels to use than ever and target audiences who decide how, when, where, and why they want to use a medium at a particular moment. If the printer becomes a partner in channel selection, creation, and implementation, then that printer has risen above his or her competitors."

This is what Mark Jessen did with his printing business.

(Hat tip to Kevin Keane)