The recent announcement of the first B2 format sheet fed digital presses using inkjet technology from Fujifilm and Dainippon Screen will change the dynamics of the digital printing market. These two machines have been previewed at drupa and are expected to start shipping during 2009.

The positioning of the new B2 presses against the established B3 format presses is generating much discussion at drupa, and I think my view perhaps differs from that of Frank Romano. While I am impressed by the technology of these new inkjet presses I am not convinced there is a real market for them. Frank Romano believes there are many applications that a B2 sheet fed press will be ideal for, however I feel that there are too many limitations with both these new presses to generate a wide market opportunity.

If one looks at the high-end of the quality digital printing market where we have the HP Indigo 7000, The Kodak Nexpress 3600, The Xeikon 8000 and the new Xerox iGen4 announced yesterday, these products are of very high image quality and have substantial sophistication for handling a wide range of applications. I cannot compare quality of these with the new B2 inkjet presses as yet because we are still seeing early prototypes of these presses and much work needs to be done on them before they come to market next year. I feel however that these two new B2 presses have too many limitations to provide the level of productivity required in the digital market. These are essentially like entry level B2 offset presses but ones that print using inkjet technology. They appear to have been designed like offset presses and not to work like digital presses. They do not have perfecting capability and double sided printing requires the printed sheets to be manually unloaded and then reloaded into the feeder to run through the press a second time. The presses have no in-line finishing so all work has to be moved into the bindery after finishing.

I like the idea of a B2 format digital press but I feel that if these are to succeed they have to match the functionality and quality of the well established B3 presses and this means auto duplexing and in-line finishing.