The newspaper industry has spent untold sums for the past 30 years and more to develop the technology of printing high-quality color photography on newsprint. As an ambition, it ranks with an attempt to do calligraphy on toilet paper. And, to a considerable degree, the project has been a success. But it is not enough. It takes four plates on a printing press to produce color on a page, a black plate with text and three color plates, cyan, magenta and yellow. A press will hold a fixed number of plates, which limits the capacity for color in photography and ads. But the Internet has no such limitation on the number of color images it can produce. And video, too.