B-to-b publishers have gotten used to the idea of advertising dollars migrating to the Web, but none wants to see vast sums of money moving out of print. As the economy becomes less certain, though, b-to-b publishers are aware that advertisers could make sudden shifts in strategy and budgets.
There's no foolproof way to prevent a rush of revenue out of print, but some publishers are being more proactive than others, making sure their sales and marketing teams are consistently reinforcing print's value within the advertising mix.
The management model is being challenged. The weakening economy, an escalating credit crisis and the rising price of oil have led to market jitters and the departures of CEOs of major financial institutions like CitiCorp and Merrill Lynch.
Looking for a New Market in 2008?
Michael Josefowicz expalins why the world of digital printing is a much brighter place on Xerox's In The Balance Blog.
What's the "Cost" of Good Customer Service?Peter Muir of Bizucate asks "What is the cost of good customer service?"
Discussion
By Jim Raffel on Jan 16, 2008
Adam, Thanks for pulling together all these links. Makes my life easier and faster. All of you and PrintCEOBlog.com do a great service to C level managers in our industry. -Jim