New data released by TNS Media Intelligence found that total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period.
By the Numbers:- Internet display advertising increased 17.2 percent to $8.4 billion in expenditures.
- Consumer magazines posted a 6.4 percent gain to $17.3 billion on flat ad page volume.
- Cable TV spending was up 4.7 percent to $12.7 billion
- Outdoor advanced by 4.4 percent to $3.0 billion.
- Newspaper spending remained soft as marketers lowered their Local Newspaper spending by 5.1 percent to $16.6 billion with a commensurate reduction in ad space.
