A survey conducted by BtoB Magazine of 213 b-to-b marketers from the last week in November to the first week in December found that 60.1% of b-to-b marketers plan to increase their marketing budgets next year.
No surprise that interactive advertising will see the biggest budget increase with 79.1% of marketers surveyed indicating larger online budgets. The survey also found that about half the respondents plan on increasing their direct marketing spending.
