'Intent-Driven' Media Challenges Brands

IAC's media and advertising CEO, Peter Horan predicts, "both media companies and advertisers could no longer rely on strong brands. Instead, they must find ways to meaningfully participate in what he calls "intent-driven media."

Online ad share slips at papers

Alan D. Mutter - the Newsosaur - says, "Internet advertising sales at newspapers this year have grown at slower rates than those of competing media, shrinking the industry’s share of online revenues in the third quarter to the second-lowest level since 2004...

Online ad sales in all media surged 26% to a record $15.2 billion in the first nine months of the year, according to PriceWaterhouse-Coopers, which conducts a quarterly survey for the Internet Advertising Bureau, a trade organization. By contrast, newspaper sales grew 20.9% in the same period to $2.3 billion."

Convergence Ad Sales Dampen Growing Online Ad Revenues: Report

"Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling traditional and non-traditional media. The signs that ad sales based on “convergence” were crippling local website’s growth have been building over the past two years and Borrell believes that by next year, such deals will be all but abandoned."

New York Public Library Makes 600,000 Digital Images Available to Kaltura Users

The New York Public Library has made its collection of 600,000 digital images available for use by Kaltura users. Kaltura is a free, online collaborative video production site.