The Newspaper Association of America has launched a new blog. In his welcome, Randy Bennett, vp of Audience and New Business Development writes, "The newspaper industry is in the midst of a wrenching period of transition. As business models, consumer and advertiser behavior and the competitive landscape transform, newspaper companies search for long-term clarity through the near-term fog. Some observers are mired in the haze, predicting the imminent demise of the local newspaper franchise. But other more thoughtful visionaries see brighter days ahead, IF newspapers embrace market trends and re-think product, marketing and organizational strategies."
The Imagining the Future of Newspapers Blog is located at http://www.naa.org/blog/futureofnewspapers/
