Folio magazine is reporting that Rachael Ray's magazine Everyday with Rachael Ray has switched to recycled paper:
Magazine publishers may be slow in making the switch to recycled paper, but one of the industry’s biggest success stories of the last few years is already there.
Last week Everyday with Rachael Ray—whose advertising revenues, according to the Publishers Information Bureau, have skyrocketed to over $49 million through the first nine months of the year—announced that the magazine will be printed on 85 percent recycled paper.
“Starting this month, we’re printing our magazine on recycled paper and saving 11,500 trees with every issue—that’s 115,000 trees a year!” Ray wrote in the November issue’s editor’s note. “November is our greenest issue ever.”
Earlier this month, Paul Rossi, Economist publisher for North America told a group of magazine execs that the magazine industry needs to be prepared to respond to environmental groups that target wasteful practices of the magazine trade.
Everyday with Rachael Ray joins Fast Company and Inc. which are printed on 100-percent recycled paper.
Discussion
By Rob Brai on Oct 25, 2007
Nortshtar Travel Media's B to B magazine for meeting planners, Meetings & Conventions, has also been printed on 100% recycled paper since January 2007. It's from the same paper mill that the other 3 titles are using. We've also taken it a step further and become FSC certified.
By Steven Van Praagh on Oct 29, 2007
Congrats to the publishers, that is a bold move, and I hope that others follow suit.