Journalism.co.uk is reporting that The Economist Group is turning to the blogosphere to help build buzz around political stories it will feature in upcoming magazine issues:
"In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there."
As Joe Wikert points out, It will be interesting to see how the relationship between The Economist Group the selected bloggers pans out. It will also be interesting to see if the buzz generated will drive any new print readership or if it will only improve the Economist Group's online page views.
