There are a couple of free webinars this week that are worth checking out.

Barb Pellow presents Statements Aren't Statements Anymore...They are a Pathway to Profitable Marketing

With the continued convergence of transactional and promotional printing, more marketers are looking to capitalize on statements as a critical marketing tool,” said Pellow. “For print service providers, this convergence, often referred to as TransPromo, offers a new revenue source that leverages their expertise in color digital printing. In this session, you will learn why marketers are so interested in this new opportunity, and how you can turn it into a boon for your business.

Barb's webinar will be held Wednesday, August 8th, from 2:00 to 3:00 pm EDT. You can sign up on WhatTheyThink.com's Webinar page.

Pat Sorce on the Future of Print

Four51, a provider of Web-based marketing collateral print management solutions is hosting Dr. Pat Sorce as part of their Salon Four51 thought-leadership series. Sorce is co-director of the Printing Industry Center at Rochester Institute of Technology and chair of RIT's School of Print Media and will present the importance and future of print for marketing and advertising in this Internet-dominated world.

Pat's webinar will take place from 2-3 p.m. Central Time on Thursday, August 9th. Sign-up for Pat's webinar on Four51's webinar page.

Pat is also co-author of Data-Driven Print: Strategy and Implementation. A great book on the strategic and operational requirements for leveraging digital printing technology to deliver customized printed communications.