The Harry Potter book series is one of the most successful ever, also making it one of the most natural resource intensive. This lead Vancouver-based Markets Initiative to approach Harry Potter Canadian publisher Raincoast Books with ideas on how minimize the impact of producing millions of copies of books. Fast forward to today, the final installment in the Harry Potter series will be the greenest book ever published according to NICOLE Nicole Rycroft Executive Director Markets Initiative:

The last book in the Potter series, to be released later this week, is considered within the industry to be the most environmentally friendly in publishing history with 16 countries printing the book on eco-friendly paper up from one publisher in 2003.

Using Markets Initiative's Ancient Forest Friendly paper, the English-language editions of Harry Potter and the Deathly Hallows will save 197,685 trees and 7.9 million kilograms of greenhouse gases.