Advertising Age has published Ad Spending numbers for measured media in April 2007. According to the release:
U.S. measured spending in April 2007 rose a weak 0.6%, with improved results for network TV but a continued poor showing for newspapers. April's gain compared to a 2% increase in March, 4% decline in February (which lacked the year-earlier Olympics windfall) and 0.5% rise in January. Measured spending over the most recent 12 months was up 2%. Ad tracker TNS Media Intelligence forecasts a 1.7% increase in 2007 U.S. measured media ad spending.
The biggest losers were radio (36M), network tv (598M), newspapaer (993M). Total spending was up (2.79B) with internet leading the way (1.47B).
Ad Spending: April 2007 numbers are available on Ad Age's Web site.
