Content Connections, an audience research firm has released its Women and Books 2007 survey results (free with registration).
Highlights from the research:
Content Connections estimates that the average woman in their study spent $280 on non-fiction titles and spent an additional $157 on fiction titles last year.
54% of women "regularly" or "quite frequently" recommend non-fiction books to their friends, associates, and family. "41% of women "regularly" or "quite frequently" receive non-fiction recommendations.
On average, women in the study purchased 11 non-fiction titles for their personal libraries, 6 non-fiction titles which they gave to friends, associates, or family, 11 fiction titles, 1.64 audio books, 1 E-Book.
43% of the women in the study are thinking about writing a book.
61% are genuinely interested in the publishing process.
Self Publishing and Web-to-Print firms might be interested in:
