Scott Karp has an article at Folio examining the ability of print magazine publishers to compete with online-only publishers.
Scott points out a few online magazines that are succeeding and why an online publishing model has its advantages over traditional print media. He ends with some solid advice for print-centric publisher:
So what is a print-centric publisher to do? Well, you can either hope that your niche is safe. Or can sit down with your editorial staff, take out a clean sheet of paper, and ask – what would we do if there were no paper? Print brands can and should be robust competitors online – they have the credibility with their niche audience and deep editorial knowledge. What's changed is not the importance of those things, but that those things are enough to remain competitive – especially when a previous monopoly becomes competitive.
Discussion
By David on Jun 19, 2007
Although I agree with the "clean sheet of paper" advice and the article in general, I still can not see quality titles going of print any time soon. With such quotes as, "...all B2B magazines should aggressively transition their center of gravity to online, even to the point of shutting down print operations." one would think that the B2B magazine market is dead, yet new magazine titles are abound:
http://blogs.asaecenter.org/BostonBlog/2006/08/conquering_overload.html
Yes, online is a revenue stream, but print magazines are still quite valid...
Now the only question is, are we printing on paper or some form of ePaper in five years?