WhatTheyThink.com, the leading news and analysis site for the printing and publishing industry, today announced that well-known industry pundit Frank Romano will conduct a free educational webinar entitled Selling Digital Printing to Insurance. Scheduled for Tuesday, June 12, 2007, from 2:00 to 3:00 EDT, this session will provide important guidelines that will help print service providers with digital color printing capability to target insurance companies for business growth.
"Print is a major part of insurance marketing, said Romano, representing a spend of $7.0 billion in 2006. On an annual basis, insurance companies mail something to almost every U.S. citizen over the age of 18."
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