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Rapid changes in communication technology have forced printers and print suppliers to examine their overall strategy and positioning in the marketplace. By focusing on shared value, companies and communities can prosper together.
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About John G. Braceland
John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.
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Discussion
By Clint Bolte on Jul 05, 2011
John Braceland has written an excellant perspective on shared values with key suppliers. Implied is the clear opportunity for printers to learn specifically what their key suppliers are accomplishing in the enviro enhancement arena. Then with permission and attribution these printers can let their customers know via company website, ezine, etc. that these enhanced environmental attributes are now prevalent in or on their clients' printed products.